Privacy Concerns Dog Mobile App Users in Latin America

Privacy concerns may prove a major deterrent to mobile adoption in Latin America.

According to a study performed by the GSM Association (GSMA), 88% of mobile users worry that apps may collect personal information without their consent. What’s more, half of those concerned consumers said that they would limit their use of apps unless better safeguards are put in place.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe