The pharmaceutical industry generates billions upon billions of dollars in revenues each year, rendering it a prime opportunity for business. It can, however, be an intimidating market to tackle. Memed, out of Brazil, isn’t fazed by the complications.
Memed is a web-based e-prescription service and social collaboration tool for doctors. With a business model similar to that of Epocrates, Memed is the first company of its kind in Brazil. It is attacking the country’s booming medical prescriptions market, which drove US$26 billion in sales in 2011 alone.