Everwrite & TextCorner Join Forces to Create Rock Content


Backed by a US$500,000 investment, Everwrite and TextCorner have come together to launch a new endeavor: Rock Content.

Rock Content will seek to take Brazil’s content marketing industry by storm. Leveraging Everwrite’s demand analysis technology and TextCorner’s database of hundreds of writers, it automates blog management and offers fresh, optimized content that adds real value for readers. What’s more, Rock Content is affordable – packages start out at just US$175 (R$349) per month.

Given the experience of its parent companies, Rock Content stands to make a big splash in the market. Everwrite, the winner of last year’s PS10, has consistently evolved with the online content industry since its 2011 foundation, and TextCorner boasts a team with long-standing experience in content creation and blogging. Together, the two will improve content quality in Brazil.

We offer highly personalized content in an easy, fast and simple way. Numerous businesses fail to produce content due to lack of time, qualified writers or understanding of the type of content that the market wants. We resolve this, and the return for the business is fantastic,” remarked Vitor Peçanha, one of the founders of Rock Content.

To help it get started, Rock Content as secured an investment of US$500,000 from Napkn Ventures, Digital News Ventures and e.Bricks Digital. It will use the funds to add more professionals to its team and make improvements to its platform. Rock Content will also set up offices in a new space in San Pedro Valley, Belo Horizonte.

The decision to launch Rock Content has come at a moment deemed a turning point for the founding team. “Marketing professionals must be attentive to the wishes of their customers and prospects. In 2013, people’s attention won’t be bought, it must be won,” affirmed Peçanha. “We can no longer interrupt with messages that are of no value to the customer. Our objective is to make attractive content with the personality of their businesses.”

Side note: For all your Portuguese-speakers (or readers) out there, you’ll definitely want to check out the Rock Content blog.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe