QR Codes to be Built into Rio de Janeiro Sidewalks to Help Tourists Get Around

rio street

Brazil has been gaining momentum as an international tourist hotspot for quite some time now, and in terms of technology, the implications of this have not been insignificant.

In Rio de Janeiro, city officials are implementing an innovative way to help tourists get around. The Washington Post reports that QR codes are being built into the city’s sidewalks, the first of which was revealed at Arpoador (a bolder on one of Rio de Janeiro’s beaches) last Friday. Upon scanning these QR codes with a mobile device, tourists are redirected to a website with information on the location and a map of the area as well.

Acerca del autor

Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe