The rapid growth of Brazil’s economy and the inclusion of thousands upon thousands of Brazilians into the market is, in general, great news. But when you’re dealing with consumer knowledge and the responsibility such socioeconomic shifts imply, the existence of a learning curve is inevitable.
Many Brazilians now find themselves with a purchasing power they’ve never experienced before. What’s more, they are also able to access tremendous amounts of credit, including those without fixed incomes or who are underbanked. Retailers sell products and services with payment plans that leave consumers indebted for months and even years.