Porto Leve Leverages Technology to Promote Sustainability and Improve Transit in Recife

This week, Pernambuco’s Porto Digital launched its urban mobility initiative, Porto Leve, in Recife. Implementing a system of bicycles for rent throughout the city, the organization has leveraged technology to promote sustainability and make a positive impact on the community.

Users pay a monthly fee of under US$5 (R$10) and are able to simply “unlock” bicycles for use with their smartphones or by calling a toll-free number when desired. Similar systems, the concept of which was developed by Serttel, have already been implemented in Rio de Janeiro and São Paulo.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe