Jesús Martínez Larralde has worked on the concept of EnviaFlores since 2001, starting out at a time in which e-commerce in Mexico was virtually non-existent. After a period of incubation and quiet work on the project, he decided to dedicate himself to the enterprise full-time in July 2007. He thus embarked on a full-fledged endeavor to build what today is Mexico’s leading flower and gift delivery site.
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Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe