DivideAí: A Gift Registry Crowdfunding Platform with a Philanthropic Twist

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The holiday season is upon us, and with it, the question of gifting. And while it is a lovely gesture, it isn’t always the easiest process for the giver or for the recipient. Selecting a present can be tough to do, especially if you’re on a budget or aren’t all that sure what the person you’re shopping for has in mind. And when you’re on the receiving end, you often find yourself with a number of less-than-ideal items instead of one thing you really want or need. DivideAí will help to solve that problem.

Based on the crowdfunding concept, DivideAí allows users to get the gifts they really wantCustomers create wish lists featuring one or more items and share that information with their families and friends, who can make payments towards the total value of a gift or gifts. Once the full price of an item has been reached, the recipient redeems it and receives it at home. If only a portion of the full amount is raised, the user has the option to pay off the remaining balance or use the funds for a different item.

Based in Brazil, the DivideAí platform has partnered with various local e-commerce leaders to expand its product catalog. It offers items from Magazine LuizaNetshoesRicardo Eletro and more. Though DivideAí was initially thought up as a platform for gifting related to birthdays, weddings and other personal occasions, users have begun to utilize the site for philanthropic purposes as well.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe