Já Entendi: An Online Education Platform to Interest & Inspire Students in Brazil


At Red Innova’s New York conference earlier this month, Open English Chairman John McIntire made the argument that education-related technologies represent an imperative opportunity for entrepreneurs, especially those with products and services geared toward the growing middle classes of emerging markets. This is certainly true in Brazil, which has undergone monumental shifts over the past few years that have placed a larger portion of the population in a better position both socially and economically and who are looking to achieve more.

Já Entendi, an online education platform that produces video classes focused on visual learning, is one of the many startups responding to the educational needs of Brazil’s increasingly-aspirational population. The startup has concentrated its efforts on a critical age group – individuals ages 15 to 20 – whose educational goals are stinted not only by limited access but also by apathy.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe