Microsoft to Invest US$100 Million in Rio de Janeiro Tech Center

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Microsoft will build a new technology center in Rio de Janeiro as part of a US$100 million investment to expand its reach in Brazil and Latin America as a whole.

Brazilian publication Agência Estado was the first news source to reveal Microsoft’s four-year Rio investment plan, which is a significant jump from its US$5 million investment in a São Paulo technology and research center earlier this year. This latest investment has come about after a year of negotiations with Brazilian President Dilma Rousseff.

Various technology leaders have made moves to position themselves in the Brazilian market this year. In August, Nokia Siemens teamed up with contract manufacturer Flextronics International Ltd to build a 4G plant in Brazil. In September, Lenovo Group bought Brazilian consumer electronics manufacturer CCE to expand local production, and that same month, Foxconn Technology Group announced plans to build its fifth technology plant in the country. Other players, such as Amazon and Intel, are rumored to be on the way as well.

Microsoft, which already boasts similar complexes in Germany, Israel and Egypt, will capitalize on Brazilian talent and human capital to build its products locally and increase its appeal in the regional market.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe