Kool-Aid, Rocket Fuel and VCs: Advice from Melanie Moore @PulsoConf


Fundraising is often one of the top priorities of most entrepreneurs out there today. But should it be? At PulsoConf, Melanie Moore asked attendees to consider just that.

Moore, the founder of the now-defunct ToVieFor and her new endeavor Elizabeth & Clarke, opened her presentation with a few numbers. Only 1% of all companies will ever raise institutional funding, and of those companies, only 2% will experience an exit of over US$100 million. In other words, 0.02% of founders will have the spectacular success of startups like Instagram. A wake-up call, no doubt.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe