iPostal: Postcards, Mobile Apps and the Element of Spontaneity

iPostal came in second place at last week’s AppCircus São Paulo, selected out of a group of 10 finalists as a winning application. The app is based on a simple concept – take a picture, write a message, send a postcard – and has already garnered 2,000 users since its launch on May 17th.

Yussif Ali Mere Neto, co-founder of iPostal, shared information about the background of the company as well as the logistical issues of setting up and his own impressions as a first-time entrepreneur.