iPostal: Postcards, Mobile Apps and the Element of Spontaneity

ipostal

iPostal came in second place at last week’s AppCircus São Paulo, selected out of a group of 10 finalists as a winning application. The app is based on a simple concept – take a picture, write a message, send a postcard – and has already garnered 2,000 users since its launch on May 17th.

Yussif Ali Mere Neto, co-founder of iPostal, shared information about the background of the company as well as the logistical issues of setting up and his own impressions as a first-time entrepreneur.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe