André Paraense of Wabbers on Traffic Apps, Revenue Generation and the Startup Cycle

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Traffic is a problem most urbanites face each and every day, and with the rise of mobile technology, it is an issue that a number of startups and applications are looking to address. While the logic makes sense – alert city-dwellers of traffic information – the issue of revenue generation is not so easy to solve. Wabbers co-founder André Paraense pointed out just that in a recent conversation.

Wabbers is the first application out of MobWise. It is an application for Android and, most recently, iPhone that provides traffic information. It is a species of social network for drivers. Originally launched in São Paulo, it is now present in nine other Brazilian cities: Rio de Janeiro, Belo Horizonte, Brasília, Salvador, Curitiba, Porto Alegre, Recife, Fortaleza and Campinas. Competing with similar apps and services such as Waze, Trapster and even Google Maps, Wabbers was born out of a project that began at the State University of Campinas in Brazil.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe