Bel Pesce: “I truly believe we can grow every single day”


The technology ecosystem is marked by outstanding characters, individuals who, because of talent, hard work or even sheer luck, stand out as stars. Bel Pesce is one of them. Pesce is an entrepreneur at the hugely-successful Lemon, the company that created the Smarter Wallet that organizes cards, receipts and coupons digitally. In June, Lemon closed an investment round of US$8 million.

Pesce is recognized in the entrepreneurial community beyond her work at Lemon. Barely  in her mid-20s, she has already graduated from MIT, worked at a number of prominent tech companies, and even authored a book. This Brazilian native is living proof of the power of hard work and dedication.

I had the opportunity to get in touch with Pesce and find out more about her. What I discovered was a driven, smart and humble individual of infinite value to the technology community in Latin America and the world.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe