Baby Reports 5.5 Million Page Views, One Million Facebook Fans in Mid-Year Report

Brazilian e-commerce platform has released its 2012 mid-year report, and by all accounts, things are looking up.

The site, which focuses on products for mothers, infants, and children ages one to three, reported reaching 5.5 million page views and one million Facebook fans in just nine months. The report revealed that 20% of its sales were made in diapers and in strollers, reinforcing the company as a competitive force in its sector. Baby Co-CEO Kimball Thomas also highlighted growth in the areas of toys, shoes and clothing.

Since its launch in Brazil last year, Baby has made a name for itself as an e-commerce leader in its niche. Earlier this year, it closed a second round of investments totaling US16.7 million, and just a few weeks ago, it launched, a flash sales site for all things baby.

In order to keep up with its rapid pace of growth, Baby has contracted a number of high-profile professionals to join its team this year – something the company’s other Co-CEO, Davis Smith, told us about when we last spoke with him. Miguel Fernandez of Privalia and Maersk Line has been brought in as the company’s CFO, and Ana Rossi, who previously worked at Carrefour, is acting as Business Manager. Other important hires are Thiago Mei (with experience at Groupalia, Submarine and Webmotors/Itaú) in marketing and Aline Salles (from Natura) in logistics.

Despite its relative youth in the Brazilian marketplace, Baby is making big waves.

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Emily Stewart

Originally from the United States. Degree in Comparative Literature & Society from Columbia University. Background in marketing and communications, including copywriting, translation, editing and content creation. Localization experience. Twitter @doblackshoe