Ofelia Feliz launches Pinterest-like interface for e-commerce

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Ofelia Feliz an  e-commerce marketplace and community that focuses on handmade and vintage goods across Latin America and Spain, annouced today their Pinteres -like interface for e-commers.

Ofelia Feliz who claims to be de Latin American the Etsy ,  has changed it’s web user interface inspired by the success of Pinterest, and is now showing their designer’s products in a never ending scrolling page.

Juan Rossi (entrepreneur and developer), Daniel Serra (Founder and Director of Dridco) and Felicitas Rossi (former editor-in-chief of OHLALÁ! Magazine) started Ofelia Feliz in 2011 to provide the perfect environment to artisans and independent designers to sell their unique products to people that are looking for alternatives to factory-made goods.

The new sticky web design is key to continue convincing people to shift from buying massive, factory-made goods to unique, handcrafted products “with soul”, which is actually a growing trend specially between hipster, design-seeking women.

“The results were so encouraging with our business case in Argentina that we’ve just started operations in Brazil, a huge handmade and e-commerce market” says Rossi. “Latin America as a region has a very deep tradition of handmade-designed goods and art, so we expect this market to grow to higher levels compared to other more developed countries”.

Based in Buenos Aires, it currently covers Argentina, Brazil, Chile, Colombia, Spain, Mexico, Peru, Uruguay and Venezuela. According to to the source, the platform records 44,000 hits per month only in Argentina, and since implementing the interface Pinterest visits have increased 40%, expecting to receive later this month about 60,000 hits per month.

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Maca Lara-Dillon

Co-founder & Chief Editor of PulsoSocial. Journalist and Researcher. She also worked for TV, Documentary Films and NGO´s in Ecuador and Argentina. You can follow her in Twitter on @macalara