Monomi makes building a Colombia ecommerce shop a snap

Captura de pantalla 2012-02-17 a las 20.14.17

According to some studies, Colombian ecommerce has been growing by over 50%.  Nevertheless, according to an earlier study conducted by VISA, local merchants in Colombia have been slower to adopt online transactional channels than their counterparts in other countries.   Colombian startup Monomi recently launched a platform to help local businesses create online stores much quicker.

Taking a page out of similar companies such as Shopify in the US,  or  OmbuShop in Argentina, Monomi allows merchants to set up shop in three steps.   The company has integrated the leading online payment gateway, PagosOnline, allowing customers to pay through local credit cards, debit cards and cash.

Other features include easy administration in order to follow the status of each order and content is displayed equally well on mobile and desktop browsers.  As a software developer, CEO Julian Amaya understands the challenges of setting up an online store in Colombia and wanted to make the process simpler.

The company plans on charging a fixed monthly rate with standard packages ranging from USD $10 and $50 per month for each online shop.  Though Colombia, still has a nascent ecommerce market (e.g., $1B by some estimates), 84% respondents to a recent survey stated that they had purchased something online.

Though competitors such as Shopify and others can potentially integrate local payment processors, in Latin America, players such as Monomi do offer value thanks also to their understanding of the local market.  If recent ecommerce growth trends hold up in Colombia, Monomi might grow at a nice clip as local merchants decide to setup their digital shop.

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Alan Colmenares

Alan Colmenares tiene mas de veinte años de experiencia dentro de la industria de tecnología como estratega de inversiones para empresas como Intel Capital. Escribe para su blog TropicalGringo.com en adicion a contribuciones a VentureBeat, NYTimes y PulsoSocial entre otros. Actualmente, es Director del Founder Institute Colombia y CEO de SuperTrendi, un sitio de venta de moda femenina por Internet.

  • Paul Marsell

    Al autor lo conoci en el Founder Institute y no confio en lo más minimo. Esta tratando de sacar provecho de los emprendedores, no entiendo porque esta escribiendo aqui.

  • Hola Paul, Acabo de ver tu comentario. Veo que no te logre inspirar confianza desafortunadamente. Porque no me contactes a mi corre que es alan [aroba] tropicalgringo.com para que nos reunamos ya que me interesa entender como me estoy aprovechando de los emprendedores y no entiendo en que hechos se basa la acusación?
    Se que el Founder Institute es un programa duro pero es difícil para mi entender como reunir mentores nacionales é internacionales en un ambiente con el propósito de desarrollar las ideas de negocio que tienen los potenciales emprendedores no sea beneficioso. Sin embargo, siempre esto abierto a mejorar y te invito a que me contactes para entender tu punto de vista.

  • Felipe

    Alan, Thank you for the review.

    The service is easy to use and very cleverly designed. It is a pleasure to set up a shop and is on par with Shopify for simple shops, which are the majority.

    I can only hope that PagosOnline makes it easier and cheaper for entrepreneurs to set up accounts.

    Felipe

    • Hi Felipe, Coming from you (thanks to your experience on the subject), this is high praise indeed! I hope you’ll set up a good site selling high quality chocolates (you passion) in Colombia soon. 🙂